Event Marketer Profiles Sonic Activation

Event Marketer recently profiled Sonic's activation as a presenting partner of the Summer X Games in Salt Lake City, which featured surprise-and-delight moments for attendees and athletes alike, who were invited to “Live Free Eat Sonic.”

Event also spoke with Sonic CMO Ryan Dickerson, who said:

"It is harder to do something bespoke. You have to show up with a little bit of creative thinking and a lot of 'let’s see.' A cookie-cutter approach is not something that I’m excited about, to put our brand as part of a logo soup."

Click here to read the full story and click here to view video footage of the event.