Bespoke Adds Senior Staff to Fuel Hospitality Growth
Bespoke Sports & Entertainment has added three hires to support its hospitality and activation work following recent new business wins.
Sarah Bundy has joined the agency as vice president of client experiences. She previously spent six years leading custom hospitality experiences for brands through her eponymous agency. Prior to that, she spent 16 years at Octagon, where she oversaw sponsorship and hospitality programs for BMW, Allstate and Sprint.
Bespoke also hired Kelly Auslander and Lauren Magdefrau to support its Mars hospitality team. Both join from The Elevation Group, where they managed the agency’s Mars account.
Auslander, who will serve as director of client services, led strategy and execution for Mars for eight years. Magdefrau, who joins as manager of client services, spent the past six years overseeing event activations for a portfolio of clients, including Mars.
In addition to Mars, the trio will support other recent new business wins at Bespoke, including JBL and Goodyear.
“We are excited to welcome Sarah, Kelly and Lauren to the Bespoke team as we continue to build our client experience and hospitality capabilities around an exciting slate of new business wins,” said Greg Busch, president of Bespoke. “We have known Sarah for years and have tremendous respect for her work and expertise. Her longstanding working relationship with Kelly and Lauren made bringing the three of them together a natural fit. We’re thrilled to have their collective experience, creativity and reputation joining Bespoke.”
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