Bespoke Hires Two High-Level Marketers to Manage Growth

Bespoke Sports & Entertainment has made two strategic hires following its recent acquisition by Publicis Groupe to support both organic and new business account growth.

Matt Jonak joins Bespoke as Account Director – Experiential where he will develop and manage large-scale live event client activations within Bespoke’s fast growing Experiential division.  Jonak joins Bespoke with more than 20 years of experience designing and executing large-scale programs for brands including Bank of America, Budweiser, Home Depot, Sprint and Allstate. This included more than 18 years with Octagon where he led initiatives on behalf of brands at the FIFA World Cup and MLB All-Star Week, as well as at major music and lifestyle tours. Jonak has also managed programs at the Super Bowl and Olympic Games.

Bespoke also adds Gianna Smith as Senior Associate of Client Management.  Smith, a client experience specialist, has led brand activations, hospitality programs and social media extensions in the automotive and motorsports industries, most recently with Reine Digital and OMD.  Smith will support the planning and execution of high-touch hospitality programs and events within the agency’s Client Events and Experiences group, which has also experienced significant expansion in 2025.

“While 2025 was already on track to be another record year for Bespoke, the recent acquisition by Publicis has brought significant growth to the agency – both organically and with recent client wins,” said Bespoke President Greg Busch. “With this rapid growth we’re thrilled to add two great experienced marketers in Matt and Gianna to the Bespoke team.”