Sprouts Farmers Market and Bespoke have been named finalists for the Best Women's Sports Partnership by Hashtag Sports Awards. Finalists for year's awards program represent more than 175 brands, agencies, properties and media companies across sports, entertainment and media. Among the finalists in the category are NCAA, Xbox, Ally and Gatorade.
Sprouts was nominated for the women's platform it launched last year as a long-term commitment to women’s athletics through partnerships with the Big 12 and Pac-12 conferences and four major colleges and universities. The announcement - timed to the 50th anniversary of Title IX - included 50 NIL deals with female athletes from multiple schools from both conferences and was done in partnership with softball icon Jennie Finch.