Bespoke Sports & Entertainment has hired two new experienced marketers to support continued growth across the agency’s strategic consulting and client activation teams. Darbie Kelley and Murphy Jones join the agency as Account Managers, based out of Bespoke’s headquarters in Charlotte, N.C.
Kelley will support Bespoke’s work with Academy Sports+Outdoors, which includes marketing partnerships and activation programs across the NFL, MLB, MLS and college sports. She was previously at Retail Sports Marketing and the Charlotte Hornets and brings a vast array of experience in retail and consumer product goods. She graduated from Coastal Carolina University, where she was a member of the varsity soccer team and the school’s Female Scholar Athlete of the year.
Jones will work on the agency’s Strategy and Consulting team across a number of clients. He joins Bespoke from Hirschfeld Marketing Solutions, where he managed the agency’s Unilever and Jose Cuervo accounts. Prior to that he held business development and corporate partnership roles at NASCAR and International Speedway Corporation. Jones is a graduate of Florida State University where he also worked in the athletic department.
“With our recent client growth we are excited to add Darbie and Murphy to the Bespoke team. Their talent and diverse experiences will offer invaluable guidance and insight to our partners,” said Mike Boykin, CEO of Bespoke. “We look forward to their bright futures as our agency continues strategic growth in every facet of our business.”