Bespoke Sports & Entertainment has hired Nick Carey to play a key role in its sponsorship strategy and consulting group headed up by agency president Greg Busch. As Director, Carey will manage a team that consults clients on potential partnerships, along with the evaluation and negotiation of those sponsorships, as well as activate, plan and execute those partnerships.
Carey was most recently at Atrium Health, where he managed the heath care company’s sponsorship portfolio that included partnerships in the NFL, NASCAR, college and minor league baseball. Previous to that he spent three years at Bespoke after joining the agency from the University of Michigan Athletic Department.
“Nick is an extremely talented marketer and we’re thrilled to have him rejoin the Bespoke team in a leadership role,” said Greg Busch, President of Bespoke Sports & Entertainment. “We’re excited for his return and know he will have an immediate impact as we continue to build out our strategy and consulting group.”
As part of the transition, Bespoke also announced the hiring of Ashley Becker as an Account Coordinator and the transition of Parker Rakotci into the role of Research Analyst within its expanded strategy and consulting group.
Becker brings a wealth of experience in partnership consulting, management, and activation. She joins Bespoke from Bill Sutton & Associates, where she worked on marketing, sales and promotions with clients like Univ. of South Florida athletics. Prior to that she held roles with the Tampa Bay Lightning, Tampa Bay Buccaneers, and the Minnesota Super Bowl LII Host Committee.
Rakotci will move into a newly-created position heading up the agency’s research, analytics and insights services. He spent the previous year with Bespoke and prior to that was with the Carolina Panthers and the Univ. of South Carolina.
“Ashley and Parker are great additions to our strategy and consulting group and their experience will greatly benefit our clients,” said Busch. “Our strategy and consulting client work has expanded greatly as we continue to layer in new opportunities and we look forward to continued growth.”
About Bespoke Sports & Entertainment
Bespoke is an award-winning Sports, Entertainment and Experiential Marketing Agency that assists brands in selecting the right partnerships and maximizing their sponsorship investment. Combining big agency experience with the creativity, attention and flexibility of a smaller agency, Bespoke has quickly become an industry-recognized leader in both sponsorship strategy and brand activation. We have been recognized as a top agency by SportsBusiness Journal, Event Marketer and Chief Marketer; as a Best Workplace by Inc Magazine and Charlotte Business Journal; and one of the fastest growing private companies by Inc Magazine.
Bespoke Sports & Entertainment
1000 West Morehead Street
Charlotte, NC 28208