Bespoke Sports & Entertainment has hired Kinsley Parsons Merrill as an Account Manager as the agency continues to build out its roster of retail and consumer brands leveraging sports partnerships. Merrill has extensive experience in large-scale event ideation and execution, corporate hospitality and content creation.
Merrill most recently led activations, hospitality and experiential events for JTG Daugherty Racing and their Kroger Racing vendor program, which is one of the most brand intensive partnerships in the sport. The large-scale program included partnerships with consumer product brands such as General Mills, Unilever, Anheuser-Busch, Procter & Gamble, Kimberly Clark, Hershey, Clorox, Colgate-Palmolive, Grupo Bimbo and Kellogg.
Prior to her oversight of Kroger Racing’s partnership events, Merrill served as head of Corporate and Foundation Relations for Victory Junction, where she managed relationships with donors ranging from large corporations, NASCAR industry sponsors, corporate and private foundations and individuals. Victory Junction was founded in 2004 by the Petty family to enrich the lives of children with chronic medical conditions or serious illnesses by providing life-changing camp experiences.
Merrill began her career in sports with Phil Parsons Racing, where she supported partnership, hospitality and promotional events, later moving into a content creation role with Performance Racing Network.
Merrill is a graduate of Univ. of North Carolina Chapel Hill and resides in Charlotte with her husband, Patrick. She will be based out of Bespoke’s headquarters in Charlotte.