Bespoke Expands Staff to Handle Client Growth

Bespoke Sports & Entertainment has hired Sarah Groome and Luke Miller as the agency continues its history of sustainable growth.

Groome will serve as Account Manager – Brand Activation and lead activation efforts across Bespoke's growing number of clients and sponsorship properties. She is an experiential expert who has held management roles at Hirschfeld Marketing Solutions, Subaru Park in Philadelphia and Dover International Speedway, working with clients such as Anheuser-Busch, Chevrolet, Premier Lacrosse League, US Soccer and AEG. Groome graduated from Rochester Institute of Technology with a degree in Marketing and earned her Masters in Sport Administration at Canisius College.


Miller joins Bespoke as Account Manager – Client Strategy and will head up Navy Federal Credit Union’s college football and NHL partnerships, as well as the Bush’s Baked Beans partnership with the SEC. He joins Bespoke from GMR Marketing where he oversaw sponsorship marketing efforts for Xfinity’s motorsports portfolio, which included an official marketing partnership with NASCAR and entitlement of the Xfinity Series. Prior to GMR he served in numerous roles in the Florida State University (FSU) Athletic Department for Learfield IMG College. Miller received his degree in Sport Management from FSU.


Groome and Miller will be based in Bespoke’s headquarters in Charlotte.