Bespoke Sports & Entertainment has hired experienced marketers Jerrold Kinney and Lauren Boger to serve as Project Managers to support the agency’s client wins and further development of new lines of business.
Kinney most recently held a senior sports marketing role with Wells Fargo, where he managed sponsorship hospitality programs across the company’s extensive sports marketing portfolio, including partnerships in the NFL, NBA, MLS and the PGA Tour. Prior to that he held project management roles with Bank of America.
Boger was previously at Hirshfield Marketing Solutions where she managed experiential campaigns for brands like Anheuser-Busch, Aetna and Goodys. In that role she had extensive oversight of budgeting, execution and logistics for all client programs.
“We are extremely excited to add two talented teammates and look forward to the immediate impact that they will have on our business and our clients,” said Mike Boykin, CEO of Bespoke. “The challenges created by the current health crises are also opening new opportunities to evolve and adapt our business and we’re thrilled to add two experienced marketers to help us manage that growth.”
Kinney and Boger will be based out of Bespoke’s office in Charlotte, N.C.