Bespoke Announces Series of Managerial Promotions

Bespoke Sports & Entertainment announced a series of managerial promotions for Kinsley Merrill, Luke Miller and Courtney Patel. All three promotions elevate these individuals from Account Managers to Account Directors.

“Kinsley, Luke and Courtney each oversee some of the agency’s largest accounts and have all experienced organic growth during their tenure, and we’re excited to recognize their contributions,” said Bespoke President Greg Busch. “We continue to scale our client leadership team with the sustained growth of the agency, and these promotions reflect that mission.”

Kinsley Merrill joined Bespoke in 2022 and manages the NAPA Auto Parts account, which is one of the largest and longest-running sponsorship partners in the motorsports industry. Merrill has worked to reimagine and relaunch NAPA’s hospitality and activation strategy as she continues to build upon her extensive experience in large-scale event ideation and execution, corporate hospitality and content creation across all of NAPA’s motorsports investments.

Luke Miller joined Bespoke in 2022 and oversees the Bush’s Baked Beans and Navy Federal Credit Union accounts. Bush’s mobile brand tour was recently selected as an Ex Award winner, and Navy Federal Credit Union’s partnership portfolio has grown to include the NHL Stadium Series and a number of high-level college football properties.

Courtney Patel joined Bespoke in 2022 and manages the Sprouts Farmers Market and Academy Sports + Outdoors accounts. Academy is invested deeply across college and professional sports. Sprouts continues to build upon its new women’s sports sponsorship platform, recently adding an SEC partnership to a host of other college and professional sports properties.

Merrill, Miller and Patel all work out of Bespoke’s headquarters in Charlotte.