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Bespoke Adds Two Experienced Sports Marketers

Bespoke Sports & Entertainment has hired Courtney Boyd and Makenzie Ferrell to address recent growth in the agency’s Sponsorship Consulting and Client Experiences divisions.

As an Account Manager at Bespoke, Boyd will assist in strategy, management and activation of sports partnerships for Sprouts Farmers Market, which recently announced a new women’s sports partnership platform. She was previously with the New Orleans Saints and Pelicans, where she helped manage business development efforts and oversaw all aspects of multiple marketing partnerships across both properties. Prior to that she managed partnership services for Learfield at the University of Missouri. She received her undergraduate and masters degrees in Sports Management from Loras College, where she played in women’s indoor volleyball.

Makenzie joins Bespoke from Sportfive where she managed brand activations and client

hospitality in professional golf and motorsports, including strategic planning and execution of title sponsorships and official marketing partnerships on the PGA Tour. She began her career with A3 Athletics, an athlete representation agency that specializes in the NFL and NBA. As an Account Executive at Bespoke, she will work on the Client Experiences team with brands including Autotrader, Kelley Blue Book, Fiserv and others. She earned her undergraduate degree from the University of Tennessee and her Masters in Sports Management from the University of South Carolina.

Bespoke also announced the latest interns for its summer fellowship program. Abby Fletcher earned her undergraduate and Masters in Sport Management at University of Georgia and held previous internships with the Southeastern Conference and the Bulldogs athletic department. Cameryn Coursen attends the University of South Carolina, where she gained experience in marketing and operations in the Gamecocks athletic department.

All will be based in Bespoke’s headquarters in Charlotte.


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