Bespoke Sports & Entertainment, which continues to expand its team as it focuses on client growth in both retail marketing and content development, announces the new additions of Paige Workman and John Aceti.
Workman was previously a senior marketing manager at Retail Sports Marketing, where she led the Kroger account for the retail, consumer promotions and shopper marketing agency. During her stint there she worked with the retailer and numerous CPG partners on retail activation across multiple sports and entertainment properties. At Bespoke she will manage the expanding Sprouts Farmers Market account, which is one of the largest and fastest growing specialty retailers, having grown to more than 300 stores in 19 states.
Aceti is a digital and social media specialist with a background in content creation. Prior to Bespoke he worked at Stratagon managing digital and social media advertising and content development campaigns. Prior to that he worked at Sports Business Journal as a digital creator and social media manager. Aceti started on the SBJ editorial team and transitioned to social media strategy and content development as the industry-leading media company looked to further evolve social feeds and integrate content from all lines of business.
“Retail marketing and content development are two of the fastest growing segments of our business and we are excited to supplement our team with these two highly-skilled marketers,” said Mike Boykin, CEO of Bespoke. “We continue to evolve our client services and solutions team to meet our client’s evolving needs and continuing to bring on diverse and complimentary talents like Paige and John allow us to do that."
Workman and Aceti will be based in Bespoke’s headquarters in Charlotte.