Bespoke Sports & Entertainment has promoted three team members to larger roles within the agency. The promotions are tied to the contributions that each individual has made toward continued client growth in Bespoke’s Sponsorship Consulting and Sponsorship Activation divisions. All three staff members joined Bespoke shortly after the agency launched in 2014.
Brooke Faw has been promoted to Account Director and will continue to oversee Bespoke’s expanding VIP Hospitality & Experiences group that is building custom client programs throughout sports and entertainment. Faw joined Bespoke after overseeing marketing and sponsorships at Novant Health, including its founding partnership with the Charlotte Hornets and naming rights to the team’s practice facility.
Tiffany (Greco) Lee has been promoted to Account Director and will continue to help lead Bespoke’s Sponsorship Consulting division that helps clients identify, implement and valuate sponsorships across hundreds of properties. Lee joined Bespoke from IMG College where she worked in strategy and digital content development while also overseeing IMG’s NCAA Football and National Football Foundation partnerships.
Kari Smith has been promoted to Account Executive and will continue to play a key role in Bespoke’s Sponsorship Activation group that planned and executed more than 600 client events in 2017. Smith joined Bespoke after holding experiential marketing roles at Octagon and HMS Worldwide.
“Brooke, Tiffany and Kari have played vital roles in our agency’s success and are valued teammates,” said Bespoke President Greg Busch. “We are excited to recognize the contributions that each of them has made to our growth as an agency and the value they deliver to our clients.”