Forbes takes a look at Pilot Flying J's expanding investment in college football under Chief Experience Officer Whitney Johnson, writing:
The four-year, multimillion-dollar partnership is a huge commitment for Pilot Flying J, but in line with other big moves its been making lately. Johnson also led a $500 million, five-year modernization plan of existing travel centers that included expanding food and retail options, upgrading restrooms, creating more efficient parking solutions and elevating the experience of both team members and guests overall.