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Lawton Logan Joins The Whitener Company



The Whitener Company has named highly regarded sports and entertainment executive Lawton Logan as a Principal and Chief Revenue Officer. Logan will oversee business development and acquisition strategy across The Whitener Company’s portfolio of investments and affiliated companies, which includes Bespoke Sports & Entertainment.

Read more in this week’s SportsBusiness Journal.

The Whitener Company is a diversified holding company founded by CEO Gordon Whitener and managed by COO Brett Thomason. In addition to Bespoke, the company holds ownership stakes and investments in the sports, media, tech, entertainment and energy industries, including Mandt VR, Brands2Fans, Pixelstar, and Whitener Entertainment Group.

Logan most recently served as Chief Revenue and Marketing Officer of Silver Chalice Ventures, a digital media company incubated out of the Chicago White Sox organization. Prior to that he led U.S. Business Development efforts for IMG across multiple sports and entertainment properties, and was instrumental in the growth and success of IMG College.

“Hiring Lawton and building out the infrastructure of The Whitener Company is a direct result of the growth we’ve experienced over the last five years,” said Gordon Whitener. “Lawton’s business development acumen is highly regarded in the worlds of media, sports and entertainment, and we’re excited to have him lead sales and growth initiatives across our portfolio of investments.”

In this newly created role, Logan will be responsible for driving revenue growth through business development, sponsorship sales, property consulting, partnership marketing and branded content. He will also play a primary role in investment and acquisition strategy with new ventures.

“Gordon is an exceptional executive and entrepreneur and I’m excited to work with him to build and guide his investments across multiple industries,” said Logan. “Gordon and Brett have associated themselves with an impressive collection of companies led by some great talent, including several old friends and colleagues with whom I’m excited to be reunited.”