Bespoke Sports & Entertainment has been named one of Chief Marketer’s 2017 PROMO Top Shops. The award, now in its 23rd year, annually recognizes the top 100 marketing agencies that create and execute cutting-edge promotional marketing programs for brands to reach consumers.
“This Top Shop worked with FOX sports to develop tune-in campaigns that led to record television rates and unprecedented buzz around live sports programming,” wrote Chief Marketer, in announcing the award. “(Bespoke) built a two-week, 9,000-mile mobile tour featuring a bus wrapped in Michigan coach Jim Harbaugh’s khakis. Manned by five ‘Harbros’ lookalikes, it traveled the country doing news shows, PR events and live MLB telecasts. The interior looked like a Michigan man cave and the tour helped the Michigan-Utah opener become the highest-rated and most watched college football game on FS1 since its launch in 2013. Now that’s a touchdown!”
Chief Marketer singled out the agency’s proficiency across multiple verticals, including sponsorship consulting and activation, as well as event and experiential marketing.
“We have come a long way in a short amount of time and are honored to receive this recognition,” said Bespoke CEO Mike Boykin. “We want to thank our clients for trusting and empowering us to create award-winning work on their behalf. We also want to thank our incredible staff for their hard work and dedication.”