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Bespoke Hires Thomas Taylor as VP/Brand Activation


Taylor will lead the agency’s efforts to develop and implement award-winning activations for brands

CHARLOTTE, N.C., AUGUST 24, 2015 – Marketing agency veteran Thomas Taylor has joined Bespoke Sports & Entertainment as Vice President of Brand Activation, a new role created to address the agency’s growth in its first year. Taylor will play a key role in management of existing clients as the agency continues to build upon its activation services.

Taylor joins Bespoke from GMR Marketing, where he served as Director of Sports, Entertainment & Logistics managing client activations for brands such as Procter & Gamble, Lowe’s, Chobani, Miller-Coors, HBO, Bank of America, Gillette and others. Over his 13-year tenure at GMR, he worked with Bespoke CEO Mike Boykin and President Greg Busch in executing award-winning client programs.

“Thomas is one of the best in our industry at creating, producing and implementing game-changing activation programs that drive business results for brands,” said Mike Boykin, CEO of Bespoke. “His knowledge and skill set are a welcome addition at a time when our activation portfolio is expanding as a natural evolution of the strategy and creative work we’re conducting on behalf of our clients.”

Taylor will be based in Bespoke’s headquarters in Charlotte, N.C.

“I’m excited to rejoin Mike and Greg after spending much of my career working closely with them,” said Taylor. “The growing roster of Bespoke clients proves that there is a market for brands that want more customized and responsive service from senior-level marketers with big agency experience.”

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