Objective

• Leverage presenting sponsorship of a new marquee college basketball tournament, the first to combine men's and women's teams in one event, to drive brand affinity, awareness and market share for Novant Health.

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​Strategy

• Create a sponsorship strategy around the inaugural event that embodied the spirit of healthy competition and extensively integrated the Novant Health brand throughout the first-of-its-kind Jumpman Invitational experience.

• Design and implement an activation plan that included a community event for underprivileged families with free health screenings and health education.

• Engage fans with a custom branded vertical jump activation featuring cutting edge technology that allowed fans to compete against each other and college basketball legends to win exclusive prizes.