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JUMPMAN INVITATIONAL PRESENTED BY NOVANT HEALTH

Objective

  • Leverage presenting sponsorship of a new marquee college basketball tournament, the first to combine men's and women's teams in one event, to drive brand affinity, awareness and market share for Novant Health.

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​Strategy

  • Create a sponsorship strategy around the inaugural event that embodied the spirit of healthy competition and extensively integrated the Novant Health brand throughout the first-of-its-kind Jumpman Invitational experience.

  • Design and implement an activation plan that included a community event for underprivileged families with free health screenings and health education.

  • Engage fans with a custom branded vertical jump activation featuring cutting edge technology that allowed fans to compete against each other and college basketball legends to win exclusive prizes.

CONTACT US

1900 West Morehead Street

Suite 101

Charlotte, NC 28208

980-349-5310

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© Bespoke Sports & Entertainment

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