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DUKE'S MAYO BOWL & DUKE'S MAYO CLASSIC

Objective

  • Drive national brand awareness, build market share among target audience​, develop retailer programming and drive CPG sales with key channel partners through a strategic sports partnership.​

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Strategy

  • Developed Duke’s first-ever sports sponsorship around the Duke’s Mayo Classic and Duke’s Mayo Bowl, creating one of the most recognized and discussed brand associations in college sports.

  • Extensively integrated Duke’s brand throughout bowl experience, including custom media & broadcast integrations, in-venue features and in-game promotions, as well as content plays such as the infamous mayo dump​.

  • Operated a mobile activation tour visiting retailers, bars and college campuses in priority markets and supported partnership with Y’all Star Tour and sweepstakes to target college football fans.

CONTACT US

1900 West Morehead Street

Suite 101

Charlotte, NC 28208

980-349-5310

  • Bespoke
  • Bespoke
  • Bespoke
  • Bespoke

© Bespoke Sports & Entertainment

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