SPONSORSHIP ACTIVATION PLANNING & EXECUTION
DIGITAL & SOCIAL AMPLIFICATION
Duke’s Mayonnaise is an iconic brand that’s found in the pantry of homes across the southeast, and wanted a platform to expand national awareness and drive product trial and purchase at retail and in restaurants.
Duke’s partnered with its agencies to develop an activation strategy and execution around a partnership with the Charlotte Sports Foundation’s annual college football Kickoff Classic and bowl game. The campaign included Brand Activations, Media Integration and Digital Content, Community Relations, Social Media, Employee Engagement, VIP Hospitality and PR.
Working under the constraints of COVID, Bespoke worked alongside Duke's agency partners to develop a fully integrated campaign that included viral videos, a digital/social content series featuring ESPN's Marty Smith, restaurant and retail promotions to help drive sales, community service programs to help feed the needy, a social influencer campaign, and extensive stadium branding and media integration that drove unprecedented exposure for the Duke's brand.