DUKE'S MAYONNAISE
SPONSORSHIP ACTIVATION PLANNING & EXECUTION
MEDIA INTEGRATION
DIGITAL & SOCIAL AMPLIFICATION
THE NEED
Duke’s Mayonnaise is an iconic brand that’s found in the pantry of homes across the southeast, and wanted a platform to expand national awareness and drive product trial and purchase at retail and in restaurants.
THE SOLUTION
Duke’s created perhaps the most-talked about bowl partnership in history by leveraging a viral activation strategy around its partnership with Charlotte's annual college football kickoff and bowl games. The campaign included Brand Activations, Media Integration and Digital Content, Community Relations, Social Media, Employee Engagement, VIP Hospitality and PR.
OUR ROLE
Bespoke worked alongside Duke's agency partners to develop a fully integrated campaign that included viral videos, a digital/social content series featuring ESPN's Marty Smith, restaurant and retail promotions to help drive sales, community service programs to help feed the needy, a social influencer campaign, and extensive stadium branding and media integration that drove unprecedented exposure for the Duke's brand.
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