Objective​

• Develop a unique partnership platform from scratch focused on women’s sports, female empowerment and the support of women’s holistic health.​

 

Strategy​

• Identified and negotiated women’s sports-focused partnerships as the Official Grocer of Angel City FC, the SEC Conference, Big 12 Conference, as well as wide-ranging partnerships with the Univ. of Texas, Univ. of Southern California and Arizona State Univ.​

• Support with NIL partnerships with female athletes from the respective conferences and schools, including 50 NIL deals with athletes to launch the program during the 50th anniversary of Title IX.

• Manage talent deals through NIL and traditional endorsements to create custom social media content campaigns around key brand moments.

• Leverage partnerships through custom championship entitlements, athlete-facing healthy snacking options, onsite activations and more.​