NAVY FEDERAL CREDIT UNION
SPONSORSHIP CONSULTING & ACTIVATION
DIGITAL & SOCIAL AMPLIFICATION
Navy Federal Credit Union wanted to reinforce its status as the largest retail credit union in the country and build awareness around its military appreciation program in order to reach a highly targeted audience through sports partnerships.
Bespoke developed a nationwide campaign leveraging partnerships in college football and brought it to life through experiential events. The college activation featured a season-long program that mixed on-site activations, ESPN media integration and social/digital extensions at large-scale events like the Red River Showdown.
In addition to developing the overarching campaign, Bespoke managed all scheduling, logistics, and creative and build-out from conception to execution for the college football game activation tour and NHL partnership. We also negotiated media partnerships across multiple sports properties and on-air talent, and produced content for digital and social channels.