SPONSORSHIP CONSULTING & ACTIVATION
SPONSORSHIP VALUATION & EVALUATION
Academy Sports + Outdoors wanted to reinforce brand definition, build advocacy and drive sales consistently through its 23 sports partnerships and multiple local partnerships.
Building on the iconic image of the Academy tailgate chair, Bespoke built an activation footprint with supersized tailgating chairs that traveled to sports and entertainment events throughout the country. The campaign consisted of three different tailgate chair tours and one-off events that traveled to hundreds of events across college football, college basketball, college baseball, the NFL, B.A.S.S. Elite series tournaments, Bassmaster Classic, CMA Fest, community fun runs, Academy stores, youth sports and more. The events featured an immersive footprint with two giant tailgating chairs, a social promotion, prize giveaway and sweepstakes.