Objective

• Drive brand awareness and purchase consideration among casual and avid football fans through activation, content, broadcast, promotional events, community engagement, earned media and social engagement as the Official Sporting Goods Retailer of the SEC.

 

Strategy

• Designed and created a fully-branded flagship activation space for SEC Championship FanFest with multiple fan-facing experiential engagements.

• Optimized SEC and media partnership assets to drive consumer store traffic across SEC footprint, including talent appearances and community engagement stops at retail stores across the southeast.

• Leveraged entitlement of SEC Nation roadshow and various talent endorsement deals to create media and broadcast integration programming, including direct talent utilization in experiential settings and branded content on peak visibility SECN broadcasts.