CREDIT ONE BANK
SPONSORSHIP CONSULTING & ACTIVATION
SPONSORSHIP EVALUATION & VALUATION
DIGITAL & SOCIAL AMPLIFICATION
Credit One Bank sought to build and reinforce its brand as a leader in the credit card industry among its target consumers, ultimately leading to increased applications for credit cards. The company wanted a sponsorship platform that would create brand awareness, recognition and preference of Credit One Bank credit cards.
Bespoke developed a sponsorship strategy which led to official marketing partnerships with the Las Vegas Raiders, Vegas Golden Knights, Big 12, NASCAR, Chip Ganassi Racing and the minor league Las Vegas Aviators, as well as broad media partnerships to reinforce those sponsorships.
In addition to development of sponsorship strategy we managed all partnerships, serving as liaison between the brand and properties. We also developed and implemented media integration, brand activation and social media.