THE NEED

Credit One Bank sought to build and reinforce its brand as a leader in the credit card industry among its target consumers, ultimately leading to increased applications for credit cards. The company wanted a sponsorship platform that would create brand awareness, recognition and preference of Credit One Bank credit cards. 

THE SOLUTION

Bespoke developed a sponsorship strategy which led to official marketing partnerships with the Las Vegas Raiders, Vegas Golden Knights, Big 12, NASCAR, Chip Ganassi Racing and the minor league Las Vegas Aviators, as well as broad media partnerships to reinforce those sponsorships.