The Duke's Mayo activation around its title sponsorship of the Duke's Mayo Bowl has been nominated as a finalist for an Ex Award. The awards, held annually by Event Marketer, recognize the best experiential and event marketing campaigns of the year, produced by the most innovative brands and agencies across the industry.
The awards honor top programs across 30 categories. Duke's is nominated in the category of Best Sports Activation alongside NBC Sports and Michelob Ultra. The winner will be announced live at the 20th Ex Awards Gala on April 27 at the MGM Grand Las Vegas during the Experiential Marketing Summit.