The Duke's Mayo Bowl was announced as a winner in the annual Bowl Season Besties Awards conducted by Bowl Season, the collective association comprised of every college football bowl game. The Duke's Mayo Bowl won in the category of Best in Marketing after winning Best In Game Presentation last year.
"The purpose of the Bowl Season Besties is to honor 'best-in-class' in the bowl industry," said Bowl Season Executive Director Nick Caparelli. "In sharing and recognizing the finalists at the Bowl Season Annual Meeting, we hope these awards will spark ideas and help all bowls achieve even greater success. It's always an honor to be recognized by your peers."
This year's Bowl Season Annual Meeting included a number of panels led by industry experts, including Bespoke Sports & Entertainment CEO Mike Boykin discussing the activation of bowl title sponsorships. Full video below.