Bush's Beans has been named a finalist for an Ex Award in the category of Best Mobile Marketing Tour, recognizing the Bush's Canper, a fully-funtioning mobile camping unit fabricated from scratch to look like a can of Bush's Beans. In addition to external branding, the inside of the Canper features bean-shaped handles, can-shaped soap dispensers, bean can light fixtures and more. The brand colors are used throughout the interior and it also features Bush’s iconic family dog Duke. In its first year, the Canper traveled to national parks, college football games and food festivals throughout the country.
The Ex Awards, held by Event Marketer, recognizes the year’s most award-winning people and programs across 24 unique categories. Winners will be announced at a gala in Las Vegas.
Click here to see the full list of finalists.