Bush's Best was named the Ex Award winner for Best Mobile Marketing Tour during Event Marketer's annual award ceremony in Las Vegas. Bush's won the award for the design, manufacturing and operation of their Canper, a fully-functioning camper outfitted in the shape of a can of beans with immersive Bush's branding. The Canper is the centerpiece of a mobile tour that has visited state parks, college football games and food festivals.
The finalists in the Mobile Marketing Tour category were Netflix and the viral beauty brand Laneige. Bush's joined other Ex Award winners such as Amazon, Marvel, Frito-lay, GM and Verizon.
Click here to view the full list of winners.