Boykin Talks Duke's Mayo Bowl on Finebaum


On the heels of one of the most-talked about bowl game sponsorships of all time, Bespoke CEO Mike Boykin visits with college football guru Paul Finebaum to discuss how Duke's Mayonnaise, the Charlotte Sports Foundation, ESPN and Duke's agency partners combined efforts to activate a sponsorship that another prominent member of the media called "the greatest single ROI a bowl sponsor has ever gotten during the broadcast."


Also click here to view Bespoke's Instagram stories recapping the 2021 Duke's Mayo Bowl.