In response to a recent series of new business wins, Bespoke Sports & Entertainment has hired Suzanne Boyd and Allie Mowbray to help manage Bespoke’s Client Experiences team, which plans and executes creative entertainment, hospitality and live events on behalf of brands.
Boyd joins Bespoke as an Account Director. She spent 15 years managing large-scale brand partnerships and activations at GMR Marketing on behalf of clients like Gillette, Lowe’s, Best Buy and HBO. Most recently, she served as Executive Director of Brad Keselowski’s Checkered Flag Foundation. Boyd began her career as Director of Championships with the Western Athletic Conference.
Mowbray joins Bespoke as an Account Coordinator. She has extensive experience in both promotions and fan services including stints with Clemson University, the Charlotte Knights and the Carolina Panthers.
“We look forward to Suzanne and Allie helping us create unforgettable experiences for our clients and their guests at events across the sports and entertainment landscape,” said Bespoke President Greg Busch. “Both are talented marketers who will be invaluable assets to our clients and to our agency as we continue to expand.”
Boyd and Mowbray will be based out of the agency’s headquarters in Charlotte, N.C.