Credit One Bank announced a multi-year sponsorship deal, becoming the Official Credit Card of the Big 12 Conference. Through its partnership with the Big 12, Credit One Bank will be featured prominently with key assets at the Big 12 Dr Pepper football championship game held Saturday, December 1 and at the Phillips 66 Big 12 men’s and women’s basketball championships in March. The sponsorship will be largely supplemented with media on FOX and ESPN networks.
“Our local and national sponsorships allow us to introduce Credit One Bank to millions of sports fans and, by adding the Big 12 to our portfolio of sponsorships, we will be able to further accelerate our brand awareness,” said John Coombe, senior vice president of communications at Credit One Bank.
With nearly 300,000 students in Big 12 universities in Texas, Oklahoma, Kansas, Iowa, and West Virginia, as well as millions of fans and alumni, the partnership also allows Credit One Bank to introduce careers across the financial services industry to a new pool of talent.
“The markets in which the Big 12 Conference reside are strategically important to us and represent areas in which we have a loyal base of card members, making this partnership perfect for both our brand and the fans,” continued Coombe. “The Big 12’s commitment to academic excellence also provides us the opportunity to recruit new talent to our growing company.”
“We are excited to welcome Credit One Bank as the Official Credit Card of the Big 12 Conference,” said Commissioner Bob Bowlsby. “Their addition to our corporate partner program provides both brands with valuable exposure and we look forward to this new partnership.”
Credit One Bank is proud to be an official sponsor of the Big 12 Conference and invites fans to join its millions of card members already enjoying robust account features including cash back rewards, free online access to their Experian credit score each month, and optional text and email alerts.
The announcement comes on the heels of Credit One Bank’s recent unveiling of its “Vegas Born” credit card with the NHL’s Vegas Golden Knights and serves to bolster the company’s prominence in the world of sports. Credit One Bank also offers the Official Credit Card of NASCAR.