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Forbes Profiles New Campaign from Pilot Flying J

Pilot Flying J, the largest operator of travel centers in North America and the “Official Travel Center of the SEC,” has launched “Welcome To,” the company’s new marketing campaign designed to fuel college football fans on the road. The 360-degree efforts include new ad creative, exclusive myPilot app promotions and partnerships with popular ESPN/SEC personalities Paul Finebaum and Laura Rutledge as well as brands like ORCA, Johnsonville and Dr Pepper to fuel the gameday experience.

Forbes talks with Pilot Flying J about the new campaign as the company enters the second year of its SEC partnership. Click here for the full story.

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