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Bespoke Expands Digital and Social Media Team


Bespoke Sports & Entertainment has hired Dion Beary and Evan Kent as the agency continues to expand its digital and social media team and service offerings.

“We are extremely excited to add Dion and Evan to our growing digital marketing team and we look forward to the creative ideas and execution that they’ll bring to our clients,” said Mike Boykin, CEO of Bespoke. “Our digital and social capabilities have expanded greatly as we continue to add in new clients and expand our services for existing clients and we look forward to continued growth.”


Beary will serve as Account Executive, Digital & Social Media and lead the online development and activation of clients’ social and digital media content, as well as online media planning and buying. Beary was previously digital marketing manager with American Asset Corporation, where he created, planned and executed digital media programs for one of the largest commercial real estate investment companies in the U.S. Beary also is an accomplished writer, publishing pieces for The Atlantic and Charlotte Agenda.


Kent – named Account Coordinator, Social Media – will lead social media content development and execution for Bespoke clients. Kent has built millennial-focused digital marketing campaigns across the sports and hospitality industries, including influential organizations like the Carolina Panthers’ Roaring Riot fan group. He also co-founded Bring Back the Buzz, a grassroots effort that eventually led to the return of the Hornets brand to Charlotte’s NBA franchise.

Beary and Kent will be based out of the agency’s Charlotte headquarters.