Blue Bunny is unveiling a new sponsorship that aims to drive youth attendance at professional sporting events. As the “Official Ice Cream of Kansas Speedway,” Blue Bunny is launching a new promotion to drive youth attendance at races and sales of Blue Bunny products.
Fans who spend $10 or more on Blue Bunny products in a single transaction will be eligible to receive a free youth ticket with the purchase of an adult ticket to the Go Bowling 400. To receive the voucher, fans upload the valid receipt and complete the claim form at BlueBunnyRace.com. Additionally, during the Go Bowling 400 weekend, race fans will have the opportunity to sample and enjoy Blue Bunny ice cream in the Fan Engagement (display) area.
“It’s great to welcome Blue Bunny on board as a new partner at Kansas Speedway,” said Kansas Speedway President Patrick Warren. “This is such a fun way to get the whole family involved and out to the track. I know our fans will enjoy sampling Blue Bunny’s ice cream – definitely a favorite treat for me and my family.”
Throughout the season, Blue Bunny ice cream will be available at Kansas Speedway through Americrown, Kansas Speedway’s exclusive food provider.
Click here to read coverage in SportsBusiness Daily.