Highlights from July’s Charlotte Sports+Business Event
- Jul 28, 2015
- 1 min read
Marketer Rick Coffee looks at how brands make decisions on sports sponsorships and other properties.
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Marketer Rick Coffee looks at how brands make decisions on sports sponsorships and other properties.
I see that the analysis balances breadth with appropriate depth. Inferential leaps are consistently avoided throughout. The website supplies additional reference materials on the topic. Systemic analysis is expanded via interactive internet platforms.