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USA Today Examines Track Bars and Clubs, Highlighted by First Data in Atlanta

USA Today's Mike Hembree examines the new trend of high end branded hospitality areas in NASCAR, beginning with First Data's recent partnership with Atlanta Motor Speedway on the highly-regarded Restart Zone and Restart Bar.

The First Data Restart Zone, the section of race track located just before the start/finish line indicating where the race leader begins to accelerate at the start of a race or when coming out of a caution period, featured branded grass and wall areas, while the First Data Restart Bar hosted hospitality engagements for First Data executives and employees during Monster Energy NASCAR Cup Series race.

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