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PEET'S COFFEE

EXPERIENTIAL TOURS

CUSTOM PROMOTIONAL EVENTS

SPONSORSHIP CONSULTING & ACTIVATION

THE NEED

Peet’s Coffee was seeking an agency partner to help launch its new Peet’s Iced Espresso product in ten key markets across the country.

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THE SOLUTION

Bespoke developed a customized national experiential tour to uniquely distribute samples of the new ready-to-drink product in order to drive brand awareness, product trial, and increased sales. The tour distributed over 225,000 samples at strategically selected community, lifestyle, and endurance events in each of ten target markets.

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OUR ROLE

Bespoke procured Peet’s Iced Espresso activation elements for the tour including a custom consumer engagement wall and branded tent with coolers to support the product’s positioning and brand values. We negotiated and managed sponsorship and sampling rights for over seventy events.

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