SPONSORSHIP ACTIVATION PLANNING & EXECUTION
DIGITAL & SOCIAL AMPLIFICATION
Belk sought to refresh how they leveraged their partnership with the SEC. They wanted to use their sponsorship and media platform to communicate to fans that the brand is a staple in southern hometowns, and is a one-stop shop for the latest fashion trends and more.
Leverage Belk’s existing Project Hometown initiative focused on organizations that strengthen and support southern hometowns by featuring organizations that strengthen and support SEC-school communities. Use market-specific Project Hometown content across all SEC media channels to drive awareness, including a partnership with ESPN’s Maria Taylor. Refresh Belk’s SEC activation by creating a gamified vending machine featuring an assortment of store products and SEC-licensed merchandise.