THE NEED

Axalta, a coatings company with a long history in motorsports sponsorship, needed to reimagine their customer hospitality program that is the centerpiece of its business-to-business client engagement and entertainment.

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THE SOLUTION

Bespoke created a series of VIP hospitality programs at marquee motorsports events and in unique markets that allowed Axalta to develop unforgettable experiences both at and away from the track for its clients and prospects. Programs included first class dining experiences, wine/spirit tastings, celebrity meet-and-greets and custom gifting.