SPONSORSHIP CONSULTING & STRATEGY
SPONSORSHIP EVALUATION & VALUATION
Axalta, a coatings company with a long history in motorsports sponsorship, needed to reimagine their customer hospitality program that is the centerpiece of its business-to-business client engagement and entertainment.
Bespoke created a series of VIP hospitality programs at marquee motorsports events and in unique markets that allowed Axalta to develop unforgettable experiences both at and away from the track for its clients and prospects. Programs included first class dining experiences, wine/spirit tastings, celebrity meet-and-greets and custom gifting.
Bespoke provided turnkey VIP event management including concept creation and execution, site visits, logistics, travel management. We also led ticket and credential procurement and distribution, and developed and implemented all guest programming.