Partners

Bespoke’s partners possess a wealth of experience working across sports and entertainment platforms to market some of the largest brands in the world. The group includes a former President of the world’s second largest food and beverage company, and a pioneer in the field of sports marketing, media and technology. Both provide our customers senior-level counsel and high-profile agency experience in a right-sized environment.

John Compton

John Compton

Chairman

John currently is a Partner of the private equity firm of Clayton, Dubilier & Rice where he serves as Chairman US Foods, Chairman TruGreen and Chairman of High Ridge Brands. In addition he serves on the Board of Directors of the First Horizon Corporation.

John Compton is a 29-year veteran and former President of PepsiCo, the world's second largest food and beverage company. In addition to setting the strategic and operational direction of the consumer packaged goods giant, Compton was intimately involved in all sales and marketing initiatives involving sports sponsorships for Gatorade, Pepsi, Frito-Lay, Tostitos, Mt. Dew and other key brands across every major sports and entertainment platform.

He began his career with Frito-Lay in 1983 and earned a number of operational and sales responsibilities throughout his tenure. He also held senior leadership roles as Vice Chairman and President of Frito-Lay North America and CEO of PepsiCo Americas Foods, the company's largest single division.

Compton currently is a Partner in the private equity firm of Clayton, Dubilier & Rice, where he serves as Chairman US Foods, Chairman of TruGreen and Chairman of High Ridge Brands. In addition he serves on the Board of Directors of the First Horizon Corporation.

In 2009, he was named a "CEO of Tomorrow" by BusinessWeek. Compton received a Bachelor of Science degree in Finance from the University of Tennessee.

Gordon Whitener

Founding Partner

Gordon Whitener built his executive career on a unique ability to construct highly successful teams and inspire results-driven leadership. Now, as a principal in his eponymous Whitener Company, Gordon taps into his extensive network of resources and executive skills to help position companies for growth.

Gordon served as Chairman and CEO of SportsMyx Holdings, LLC (SportsMyx), which owned Action Sports Media until late 2009. Prior to that he was President and CEO of Host Communications, one of the nation’s leading providers of affinity, multimedia, promotional and event management services to universities, athletic conferences, associations and corporations. He also served as President and CEO of Interface Americas, the global leader in commercial carpet manufacturing. Gordon also founded the United States Cowboy Tour, a rodeo and sports marketing company that is still family-owned.

A native of Dalton, Ga., Gordon earned a bachelor’s degree from The University of Tennessee in 1985. Gordon and his wife, Susie, reside in Knoxville, Tenn., with their five children.