Managing Partners

Bespoke Sports & Entertainment was founded in 2014 by two industry veterans with more than 50 years experience producing individually customized, award-winning sports and entertainment marketing programs for some of the largest and most complex brands in the world. It was founded on a principle that holds as true as it did when our partners first met 20 years ago: This is a relationship business and clients hire people, not agencies.

Mike Boykin

Mike Boykin

CEO

Mike played a lead role in building a global marketing agency by maintaining high-level sports industry relationships. For more than 30 years he’s led brand strategy, consultation, property negotiation, event marketing, account team management and activation platforms across the collegiate landscape and motorsports, as well as the Olympics, MLB, NBA, NFL and the PGA Tour.

Mike’s diverse background serves as the foundation to his success. At the agency level, he’s managed award-winning teams of marketers representing dozens of marquee brands. Mike also held management positions in the field of sports media, facility operations and client promotion. He is a graduate of the University of South Carolina and the Ohio University Sports Administration program. Mike is also a recipient of the Charles R. Higgins Distinguished Alum Award from the Ohio University Sports Administration program.

Greg Busch

Greg Busch

President

Prior to Bespoke, Greg led a global client management group that created, consulted and activated on behalf of brands in more than 70 countries. He oversaw strategy development, property negotiation, agency integration and account team management serving clients invested in every major sports property including the IOC and FIFA, as well as the NFL, NBA, MLB, NHL, MLS, motorsports and college.

He also led a global consulting practice that specialized in the entire spectrum of sports sponsorship strategy, from consulting and creative to activation and measurement.

Greg has been a featured speaker and panelist at numerous industry conferences, and is regularly sought for insight on marketing trends in the pages of industry trade publications, business magazines and consumer media.